I started my relationship with Sigma one year ago... and at the time, I was still rather new to the world of working with sponsors and partners as I was also just developing the concept of the brand of Northof49Photography. So the last thing I wanted to do was start to work with a company that did not appreciate the same values I had...
When we started talking about working together I did some due diligence on the Sigma brand and the distributor in Canada before I made my decision on who I should work with and who i shouldn't.
I know some people out there just assume that when a lens company comes calling, or a tripod company comes calling, we jump on the relationship for the chance to get new gear at discounted prices or we barter advertising and exposure in exchange for product... and while some might just do that, most photographers i know that have a sponsorship or partnership take a serious look at the business end of any relationship before we make a decision. Its an investment by both parties, one that has an impact on both our businesses.
Having a lens sponsor would have a major impact on my photography... if the glass isn't good, the photos wont be either, and you wouldn't want to come on a workshop with us or want to see our images that we take...
So, as I mentioned, when I was approached by the distributor here in Canada I did the research. Sigma was coming out with a new line-up of lenses with enhanced quality, increased quality control measures and distributed by Canada’s leading consumer accessory products company, supplying Imaging, Home Theatre, Personal Electronics, Sports Optics, Wireless, and Mobile Electronics products to the Canadian retail marketplace. They are one of Canada's Best Managed companies and have earned the Platinum Club designation that recognizes companies that have earned the Canada’s Best Managed Companies status for six consecutive years or more. From where I stood, not only was the lens line up fantastic, but the distributor is one of the best in Canada.
So the relationship was formed between myself and Sigma Canada. Since then I have had the opportunity to run a variety of lenses through their paces in some remote and exotic locations. From 40 degrees Celsius with humidity to -30 degrees Celsius with the windchill, the lenses I use have seen their share of extremes.
I have shot with the following lenses... Sigma 10-20mm f4.5 - f5.6, Sigma 12-24mm f4.5 - f5.6, Sigma 30mm f1.8, Sigma 24-70mm f2.8, Sigma 70-200mm f2.8, Sigma 120-400mm f4.5 - 5.6, Sigma 50-500mm f4.5 - 5.6, Sigma 150-500mm f5 - 6.3 and the Sigma 120-300mm f2.8.
The range of cameras we have used these lenses on are the Nikon D7000, Nikon D600, Nikon D3 and the Nikon D4. So, the lenses have proven their worth on both crop sensor cameras and all levels of full frame cameras.
The quality of the photos speak for itself... In my opinion, great value for the money all around, comparable to the Nikkor and Canon lenses in many cases... and with the new lineup, my images are that much more impressive to me. Check out the gallery below to see the images that I have taken with the lenses that I mentioned I used.
Of all the lenses i have, the Sigma 120-300mm f2.8 and the 24-70mm f2.8 are by far the most used, and favorite lenses I have in my bag.
Without reservation I will attest to the quality of the lenses, and have experienced first hand the expedient after purchase service by the distributor and my partner. If you have any questions regarding any of the lenses I use, or about any of Sigmas other lenses, please email me though my website, www.northof49photography.com